In a shameless act of greenwashing, a coal-gasification startup has named itself without permission after Dr. Seuss's beloved Lorax. LoraxAg, LLC, is a western Massachusetts company that is seeking investors for its "Green Coal Technology" of a coal gasification and chemical production facility. The company, whose principals include Michael Sununu, the son of former New Hampshire governor John Sununu, has raised over $1 million in seed capital to build a high-sulfur coal factory. The name choice was a deliberate attempt to cloak their coal-and-chemical company as an eco-friendly venture:
And they never asked Team Seuss for permission use the name Lorax in their perversion of its meaning. Of course.
From the real Lorax:
"What's more," snapped the Lorax (his dander was up,)
"let me say a few words about gluppity-glup.
You're machinery chugs on day and night without stop
making gluppity-glup. Also schloppity-schlop.
And what do you do with this leftover goo?
I'll show you, you dirty old Oncler man, you!
Adding: and the cherry on top, not to be forgotten, is that this is a family which has a distinct problem with the overwhelming scientific evidence for anthropomorphic climate change.
