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Neutral experts had a similar take on Palin. Jennifer Donahue, political director of the Institute of Politics at St. Anselm, called the move completely unexpected and brilliant.
"She's a working mother," Donahue said, "she's acceptable to the conservatives in the party based of her stance on social issues, (and) she gives women a reason to engage in this election because there's a woman on the ticket. They have just done the single thing that could reset this race after Obama's speech."
I, too think the choice is completely...
Here's a finding from Gallup: Among Democratic women -- including those who may be disappointed that Hillary Clinton did not win the Democratic nomination -- 9% say Palin makes them more likely to support McCain, 15% less likely.
...unexpected...:
From Rasmussen: Some 38% of men said they were more likely to vote for McCain now, but only 32% of women. By a narrow 41% to 35% margin, men said she was not ready to be president -- but women soundly rejected her, 48% to 25%.
and brilliant, too!
"Do you agree or disagree with the following statements?"
"John McCain chose Sarah Palin because he felt the time had come to nominate a woman."
Agree 43
Disagree 56
"John McCain chose Sarah Palin because he thought having a woman on the ticket would help him get elected."
Agree 75
Disagree 25
(h/t brownsox)
More expert analysis on how women voters think here.
And of course, those numbers were taken before the cascade of scandals unfolding right now.