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Union Leader Circulation Half That of 20 Years Ago

by: Dean Barker

Fri Jul 30, 2010 at 14:53:28 PM EDT
Anyone want to start up a non right-wing statewide paper?  Pindell:
The Union Leader remains the state's largest newspaper, but a 6 month look into their circulation shows Monday through Friday circulation at 49,357. The study was conducted by the Audit Bureau of Circulations, the industry standard organization that compiles these numbers for advertisers.

...In 1990 the paper celebrated the fact they had a circulation of 100,000.

Also, while BH is obviously nowhere near the big boy nat'l blogs or the readership of a UL (even in decline), this week we passed four million page views.
Dean Barker :: Union Leader Circulation Half That of 20 Years Ago
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Union Leader Circulation Half That of 20 Years Ago | 4 comments
I won't toast that. (0.00 / 0)
All our newspapers are losing readers, and it isn't healthy for democracy.
Are all the state's papers losing 50% of their circulation? (0.00 / 0)
I know they are all having decreases in circulation, but is the UL unique in losing 50%?
When every material transaction requires money and (0.00 / 0)
most people are deprived of money, how are the transactions supposed to take place?

Why would you want to organize a cash-less society?  Because cash implies choice and choice implies liberty and liberty is not to be.  Liberty is not the same as freedom.  Freedom is obedience to the law and the law is a depersonalized version of what the ruler wants.  In other words, freedom is not autonomy; it's subservience.  

Servants have no choice; they're supposed to do what they're told.

Hmmmm.... (4.00 / 1)
With a readership of about 50,000 and annual subscription rates ranging from $188 for M-F + Sun to $82 for just the Sunday paper, let's say most but not all people want all of it and go with a because-it-makes-the-numbers-nice figure of $150 on average. So from subscribers, the Union Liar draws about $7.5 million. There is, naturally, income from advertisers too, but I don't see those figures posted anywhere so accessibly. But they also have substantial costs not reflected online - paper, printing, and delivery being the three most prominent. And those costs are enough that the U-L decided it couldn't sustain itself on a 7-day schedule, but could get by on 6.

I wonder if anyone's ever tried doing a tiered model like with cable TV? Charge a base fee for delivery, then only deliver the sections the subscriber actually wants. I suspect there'd be a lot of households cutting down to sports and local, which would reduce printing costs by quite a bit - and anyone who wasn't interested in subsidizing right-wing cranks could simply not order the opinion section. If he still had ten thousand people willing to pay to hear Krauthammer's drivel or McQuaid's own radical rants, I'd be surprised.

Only the left protects anyone's rights.

Union Leader Circulation Half That of 20 Years Ago | 4 comments

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