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The motto "Live Free or Die" is not resonating with young people, and needs to be updated as part of a "rebranding effort" in order to attract more young workers to the state and keep the ones already here. This according to a report by the Young Workers Task Force set up last year by Governor Lynch to research why New Hampshire is losing its twenty-something population.
The report, released yesterday, and covered today by by Kevin Landrigan in the Nashua Telegraph outlines steps the state should take in order to stem the "youth drain".
In 2008, New Hampshire's population of 25- to 34-year-olds was ranked 46th in the country, and it was in the top third of states in growth of population of those 55 years or older.
According to the article, the top two reasons young adults are leaving the state are jobs and salaries. They feel they can earn more money elsewhere. Coming in at third place is what Greater Nashua Chamber of Commerce and CEO Chris Williams, who co-chaired the task force, called the "cool factor". In other words, there are not enough cultural opportunities for young people that speak to their age and interests.
As part of the effort toward rebranding the state
A new Web portal titled stayworkplaynh.org will be launched... Other task force recommendations call for creating a youth leadership program, offering incentives for affordable child care, work-force housing, apprenticeship, loan repayment and bonus recruitment awards.
Landrigan's piece ends with a list of the main task force recommendations. It's certainly worth the read. Feel free to add your own in the comments