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I've been concerned for a while now that Paul Hodes is missing the boat in his campaigning/ advertising. A little while back he was just a few points behind Ayotte and, according to a poll I just saw reported on MUR, he has slipped behind much more.
The first TV ad Hodes ran was the one where he was speaking over a hot dog eating contest, comparing DC with the gluttony going on behind him.It was hard to hear him and it was silly. I thought then he should ditch the cute and go for a serious, direct talk with the voters. These are serious times, frightening times, that require serious, direct communication. Instead, he has opted for more cute, ducking his vote for the stimulus and saying he's the fiscal conservative. This does not do the voters justice.
Hodes needs to defend his positions and votes directly and with conviction. He needs to talk about special interests and the fact that Ayotte is in lock step with the party that has fought every attempt to protect the middle class. He needs to defend the health care bill in terms that people understand and not just the 2 points about pre-existing conditions and kicking people off their policies. He needs to show passion and conviction about how the Republicans have fought tooth and nail against any provisions that support patient's rights over insurance companies; have fought tooth and nail against any financial reform to hold banks and other corporations accountable and protect consumers. He needs to combat the myth of Obamacare as government run healthcare. He is letting the Repugs frame the issues and he plays defense.
Now Ayotte is running exactly the kind of ad I was hoping Hodes would run. She speaks directly to the voters and delivers the talking points in a credible and un-scary way while walking through the New Hampshire woods. This is the way to gain credibility with voters.
It's time for Hodes to go on offense and attack Ayotte for her lax enforcement of mortgage fraud cases that came before her and generalize that to a lack of sympathy with working families - whether it's health care coverage/insurance reform, banking regulations or other regulations. She sides with big corporations. People need to understand how her lax enforcement as AG reflects her priorities and sympathies. When she was AG, she had the chance to use her position to stand up for home-owners and did she? NO!
Stand up, Paul, talk to the camera and tell the voters why you will protect them from the runaway tea party train hell bent on dismantling the middle class, and worrying only about the well off. Tell the voters you are in Washington to protect them against the very powerful corporations that have demonstrated in so many ways that all they care about is their profits. Tell the voters what will happen to the middle class if Repugs take over. Paint the picture. Take on Ayotte's positions on issues that effect our lives and our futures. If she calls it class warfare, tell her someone better fight for the middle class because if they don't it's going to disappear!