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Let's be honest folks, the average person has way too much on their plate to keep up with everything that's going on in the world of politics.
We can be holier than thou and say that they should be more informed, make them feel bad, and then give them yet another reason to stay home on Election Day, or we can make things easier for them by giving them a frame for what we stand for so they can have a quick mental picture for us to give them a reason why we are a better choice.
One of the big reasons McCain did so poorly was because he could not successfully emulate the framing used to great effect during the Bush era ("Stay The Course", "Cut and Run", etc.).
To me, the perfect phrase to describe who we are and what we believe in is "We're All In This Together".
Whether it's healthcare or the environment or respect for not infringing on others' individual rights, or war or just about anything, to me that frame sums it up quickly enough to stick in peoples' heads while actually meaning something.
I've heard a few other good comparison frames as well...
"Politics is like driving: To go backward, put it in R. To go forward, put it in D."
"Republicans = "Me" -- Democrats = "We"."
"We're Here For You, They're Here For Them"
and so on.
I'd think it'd be great if we all shared some ideas here.
While it'd be nice if we could get in depth with people, they're not going to listen unless we have a hook.
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